What is Text Message Marketing?

 
Text message Marketing is a type of digital Marketing that involves communicating promotions, sales, coupons, confirmations, news, updates and other relevant business information to your customers via SMS on their mobile devices.
 

Developing Brand Awareness with SMS Marketing – Our Top Recommendations

 
Text message Marketing can be effectively used to promote brand recognition through the following strategies:
 

Meet Customers at Different Touchpoints

 
Multichannel interoperability is essential for any savvy marketer. Your customers use various platforms – phones, social media, email, and messaging apps. To stay in touch with them at every point in their journey, integrate these channels into one cohesive strategy. For instance, if you're running a bulk SMS campaign, replicate it on platforms like Viber or similar messaging apps. You can even enhance this approach by integrating Voice Bots to provide a human touch.
 

Guarantee Secured Opt-ins and Data Privacy

 
Getting customers to sign up for promotional offers can be challenging, often due to concerns about data misuse. Brands must take necessary steps to reassure customers that their information is safe. This includes conducting thorough data cleansing and verifying contact numbers with the most reliable validators.
 

Leverage Creative Means to Drive Web Traffic with Text Messages

 
The goal is to drive traffic to your website and convert visits into sales. SMS Marketing is effective due to its high open and response rates. Include a short brand name URL and a call to action (CTA) to direct SMS recipients to your shopping page.
 

Standard SMS Marketing Practices

 
In addition to creative strategies, certain standard Marketing practices should be incorporated. Here are 15 proven tactics:
 
1. Promotional Campaigns: Offer special deals and discounts via SMS to increase customer loyalty and retention.
2. Appointment Reminders: Send reminders about upcoming appointments or reservations to reduce no-shows.
3. Transactional Notifications: Keep customers informed about order updates, shipping information, and payment confirmations.
4. Customer Feedback and Surveys: Collect feedback and survey responses through SMS for fast and efficient results.
5. Welcome Messages: Send a warm welcome message to new subscribers to make them feel valued.
6. Event Reminders and Invitations: Send event reminders and invitations to boost attendance and engagement.
7. Product Launches and Updates: Notify subscribers about new product launches and updates to keep them informed.
8. Personalized Recommendations: Offer product recommendations based on customer preferences.
9. Abandoned Cart Reminders: Remind customers about items left in their shopping cart to encourage purchase completion.
10. Delivery Updates: Provide real-time updates about order status.
11. Birthday and Holiday Greetings: Send personalized greetings to build a strong emotional connection.
12. Contests and Giveaways: Promote contests and giveaways to increase engagement and excitement.
13. Reservation Confirmations: Send SMS confirmations to avoid confusion about reservations.
14. Up-sell and Cross-sell Opportunities: Promote related products and services to increase sales.
15. Time-sensitive Promotions: Use SMS to create urgency and drive sales with time-sensitive deals and promotions.
 

Why Should Businesses Use Text Message Marketing?

 
SMS Service for Brand Awareness has become one of the best ways for businesses to communicate with customers. If you are considering implementing SMS Marketing into your digital strategy, here are 10 benefits to help you decide.
 
1. Direct and Immediate Message Delivery
SMS is the most immediate Marketing channel available. Research shows that 98% of text messages are opened and read, with most being read within three minutes of delivery. This direct communication can prompt immediate purchases and cultivate lasting relationships between your brand and your customers.
 
2. Instant Deliverability
SMS Marketing is accessible to everyone, even those without a smartphone. Text messages are usually delivered within seconds, with an average delivery time of less than 10 seconds. This makes SMS Marketing ideal for time-sensitive messages, providing an advantage over email deliverability issues.
 
3. High Open Rate
SMS boasts a 98% open rate, significantly higher than the average email open rate of 17%. The immediate notification of a text message encourages recipients to open and read it without needing a compelling subject line.
 
4. High Conversion Rate
Text messages have a higher conversion rate than other Marketing channels, with an average response rate of 45% compared to email's 8%. The simplicity and directness of SMS Marketing, with clear and concise calls to action, contribute to its effectiveness.
 
5. Personalization and Customization
Text messages are more personal, allowing for casual and friendly language. This form of communication can build personal relationships with consumers, and messages can be customized to enhance this personal feel.
 
6. Brand Awareness
SMS Marketing effectively increases brand awareness. Consistent and personal messaging keeps your brand top of mind as users frequently check their text messages. This can foster trust and loyalty, leading to recommendations and expanded brand awareness.
 
7. Quick Feedback from Customers
SMS allows for fast initiation of surveys and polls, providing quick and valuable customer feedback. This feedback helps companies improve products, understand market trends, and better grasp customer preferences.
 
8. Cost-effectiveness
SMS Marketing is inexpensive compared to other Marketing solutions. Its high open and response rates can yield a high return on investment, making it a cost-effective addition to your Marketing strategy.
 
9. Easy Implementation
SMS Marketing is permission-based, so customers have already opted in to receive your messages. Campaigns are easy to track, manage, and optimize, and automation tools can simplify the creation, scheduling, and targeting of campaigns.
 
10. No Spam Filters
Unlike email, SMS Marketing does not contend with spam filters. Once customers opt in, there is no need to worry about messages being diverted to spam folders, ensuring your messages reach their intended audience.
 
Implementing SMS Marketing can enhance your communication strategy, providing numerous benefits that contribute to customer engagement and business growth.